Case Study: Michael Malul London scales on Shopify with Electric Eye Agency

Michael Malul London migrates to Shopify with Electric Eye Agency in one seamless launch

Electric Eye Agency helped Michael Malul London, a luxury fragrance brand, overcome the challenges of its outdated WooCommerce setup. The brand's WordPress-based infrastructure had become complex and fragile, creating operational bottlenecks that slowed the team and risked the customer experience, making a clean migration essential for future growth.

The solution implemented by Electric Eye Agency was a full migration to Shopify. This included transferring historical data and ensuring continuity for their marketing stack. Electric Eye also developed a custom bundle builder and variant collection pages to enhance the shopping experience. Post-launch, they added features like an upsell module and a Last Chance page, resulting in a scalable foundation built for performance.

Michael Malul London