Case Study: Gibraltar Hardware improves UX, content, and B2B capabilities with Electric Eye Agency

Gibraltar Hardware scales Shopify with Electric Eye Agency and launches B2B capabilities

Electric Eye Agency partnered with Gibraltar Hardware, a globally recognized brand of drum hardware and accessories, to address significant challenges with their existing Shopify site. The site lacked the necessary tools to meet UX expectations, support a complex product taxonomy, and effectively feature sponsored artists, which hindered its ability to convert and educate users.

To solve this, Electric Eye Agency began with a branding process to solidify Gibraltar Hardware's visual identity. They then customized key templates, improved navigation and user flows, and built a structured system for featuring artists. The solution also included customizing blog articles for integrated product merchandising and adding new B2B capabilities to help scale the business.

Gibraltar Hardware