Case Study: Wallace H. Coulter Department of Biomedical Engineering boosts engagement with Electric Citizen

Wallace H. Coulter Department of Biomedical Engineering boosts engagement 25% and performance 50% with Electric Citizen

The Wallace H. Coulter Department of Biomedical Engineering, a joint program of Georgia Tech and Emory University, needed to redesign its outdated website to attract top students and highlight its research and alumni outcomes. The site suffered from poor navigation, unfocused content, and a dated design that failed to represent its joint identity. Electric Citizen was engaged to provide a comprehensive web design and development solution using Drupal.

Electric Citizen executed a full redesign encompassing content strategy, UX/UI design, and copywriting. They created a unified visual identity, simplified the site architecture, and implemented a new, scalable Drupal installation with a component-based authoring model. The results included a 25% increase in engagement rate and a 50% improvement in desktop performance, providing a modern, accessible, and high-performing website.

Wallace H. Coulter Department of Biomedical Engineering