Case Study: Spare Key improves crowdfunding engagement with Electric Citizen

Spare Key boosts engagement time 50% with Electric Citizen

The nonprofit Spare Key faced challenges with its outdated and buggy crowdfunding platform, Help Me Bounce. The site was difficult to maintain and hindered their growth, so they partnered with the vendor Electric Citizen for a full redesign and rebuild to create a more secure and accessible website.

Electric Citizen conducted a strategic discovery process to analyze the platform before leading a complete redesign focused on improving user experience and simplifying the custom Drupal backend. The new site is easier to manage and has significantly improved user engagement, resulting in a 50% increase in engagement time, 25% more pages viewed per session, and 40% better performance scores.

Spare Key