Case Study: LeadingAge Minnesota improves member engagement with Electric Citizen

LeadingAge Minnesota improves member engagement with Electric Citizen and Salesforce-integrated website

LeadingAge Minnesota, a nonprofit association serving elder care providers, faced challenges with its outdated and difficult-to-navigate website. The organization needed a more effective resource for its members and sought tighter integration with its Salesforce CRM. They partnered with vendor Electric Citizen for a comprehensive web redesign and development solution.

Electric Citizen conducted an extensive discovery and content strategy phase before reworking the site's navigation and design. They adapted to work within the client's existing ExpressionEngine CMS and implemented a personalized experience for members by integrating with Salesforce. The result was an updated, accessible website with improved content, user experience, and visual design, which was successfully handed over to LeadingAge Minnesota's internal team for ongoing maintenance.

LeadingAge Minnesota