Case Study: First Bus boosts health and safety induction with Electric Circus

First Bus boosts safety induction engagement with Electric Circus for 20-minute training

The customer, First Bus, aimed to refresh all employees on core health and safety protocols while onboarding new starters. Their challenge was to make this crucial training fun, engaging, and authentic. The vendor, Electric Circus, was tasked with creating a solution.

Electric Circus created a 20-minute interactive video featuring diverse teams filmed in different locations with unscripted answers. The solution used fast pacing, bold graphics, and humor to make the content memorable and engaging. The outcome was high staff engagement, enabling First Bus to consistently communicate vital safety arrangements across its entire business and successfully enhance its culture of safety.

First Bus