Case Study: Cygnet Group achieves a 135% increase in applications with Electric Circus

Cygnet Group increases applications by 135% with Electric Circus

Electric Circus partnered with Cygnet Group to address the challenge of improving the visibility and performance of their internal careers website to attract higher-quality candidates. The vendor conducted a comprehensive Candidate Attraction Audit to identify key areas for improvement.

The solution involved a data-driven approach, beginning with an SEO audit to understand user habits and keyword usage. Electric Circus then collaborated with Cygnet's team to create new, user-friendly content and implemented a responsive design. This strategy led to an immediate and significant impact, driving a 135% increase in applications and a 43% uplift in conversion rates for Cygnet Group.

Cygnet Group