Case Study: Cygnet doubles monthly job applications with Electric Circus' recruitment campaign

Cygnet doubles monthly applications with Electric Circus

The customer, Cygnet, a healthcare provider, desperately needed to double its monthly job offers for nurses and required bolder recruitment marketing to achieve this. To meet this challenge, they partnered with the vendor Electric Circus for a candidate attraction service.

Electric Circus created the ‘I care for lives, not likes’ recruitment campaign, which celebrated mental health nurses as real heroes. This solution led to the campaign going viral internationally, winning an industry award, and doubling monthly applications from 300 to 600. Electric Circus also delivered a 720% increase in social engagement and a 12% decrease in ad spend.

Cygnet