Case Study: Amazon improves onboarding engagement and reduces no-shows with Electric Circus

Amazon reduces onboarding no-shows with Electric Circus

Electric Circus was engaged by Amazon to address significant onboarding challenges, including high day-one no-shows, early-life attrition, and low engagement among new employees. The challenge was exacerbated by an initial training process that consisted of a lengthy, mandatory PowerPoint presentation delivered online, which was difficult for new recruits to complete and failed to capture their interest.

To solve this, Electric Circus developed a mobile-first, gamified onboarding experience. The solution prioritized accessibility with a visual-heavy, multi-language design and incorporated interactive modules, quizzes, and badge earnings to cement learning and build excitement. The resulting platform successfully conveyed Amazon's culture, reinforced the employees' decision to join, and was designed to reduce no-shows and early attrition by embedding loyalty before day one.

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