Case Study: Active Care Group creates a coherent employer brand and EVP with Electric Circus

Active Care Group creates a coherent EVP with Electric Circus to inspire employees

The customer, Active Care Group (acg), a healthcare provider, faced a challenge after a period of rapid growth through acquisitions. Its various care brands were mismatched and lacked a cohesive identity, making it difficult to connect all employees to the company's shared purpose. Electric Circus was engaged to develop an employee value proposition (EVP) and brand to inspire the whole organization and attract talent.

Electric Circus conducted in-depth research to create an authentic EVP and visual identity built around the key insight that employees "cherish each other." This led to the "Moments that Matter" creative campaign, which was brought to life through unique illustrations, real photography, and playful typography. The solution enabled acg to tell its story in a clear, coherent, and empathetic way that stands out from competitors.

Active Care Group (acg)