Case Study: Twitch drives ad sales with eLearning Brothers' gamified eLearning

Twitch drives $750M in advertiser investment with eLearning Brothers

Twitch, a live streaming platform acquired by Amazon, faced the challenge of creating an engaging training course for its internal Amazon sales representatives. The goal was to educate these reps on the unique value proposition of advertising on Twitch compared to other media services. eLearning Brothers was tasked with developing a solution that balanced fun, interactive elements with a professional, informative tone suitable for a global audience.

eLearning Brothers implemented a custom gamified eLearning solution consisting of three modules. The strategy focused on functional fun, using interactive activities and minigames to engage the busy professionals while ensuring they absorbed the key messaging. The result was a highly successful program that contributed to significant business growth; advertiser investment on Twitch jumped from $310 million in 2019 to $750 million in 2020.

Twitch