Case Study: Lundbeck boosts sales rep product knowledge and retention with eLearning Brothers' game-based training app

Lundbeck boosts sales meeting retention with eLearning Brothers’ 8-stop Road to Gold app

Lundbeck, a Danish international pharmaceutical company, wanted an engaging app to help its global sales force become proficient in key product information ahead of its national sales meeting and to ensure critical content was retained after the event. To address this challenge, they partnered with eLearning Brothers.

eLearning Brothers implemented a game-based training application called "The Road to Gold" using their product, The Training Arcade®. The app featured a Winter Village theme with stops where reps consumed content and were assessed through training games. Analytics allowed management to track completion and identify knowledge gaps. The solution successfully engaged the sales team, with reps reporting the games were fun and motivating. Post-event, the app was used to reinforce learning, and management utilized its analytics to review performance and reteach information as needed.

Lundbeck