Case Study: Woolworths achieves 200% of annual target in 16 weeks with Elcom’s elcomCMS

WoolWorths - Customer Case Study

Woolworths Limited, Australia’s largest supermarket group, needed a members portal and eCommerce solution to distribute partner-affiliated Gift Cards more securely and effectively. Their existing direct-to-consumer site relied on promotional codes and was poorly targeted, prone to code leakage, offered no member exclusivity, and was hard-coded—making content updates slow and developer-dependent.

ElcomCMS was chosen to deliver a flexible, scalable portal with Membership/My Account, user groups, WYSIWYG content editing, email marketing and eCommerce modules, enabling exclusive offers, targeted communications, transaction controls and reporting. Within 16 weeks the site exceeded its annual target by 200%, processed over 20,000 orders, registered 10,000 users, reduced administration time and costs, and gave the Gift Card team better control and measurable results.

WoolWorths

Troy Veron

Senior Product Manager