Case Study: Krost Business Furniture achieves 25% increase in site visits and 73% growth in mobile users with Elcom CMS

Krost Business Furniture - Customer Case Study

Krost Business Furniture is an Australian commercial furniture manufacturer supplying businesses and government in Sydney (with sister company Klein in Melbourne). The company relied on an older Elcom CMS site and needed a major redesign to showcase large product imagery, improve search and loading speed, deliver a responsive mobile/tablet experience, and make the site easy for a non-technical marketing team to maintain while reflecting the brand.

Elcom rebuilt Krost and Klein as multisites on a single CMS with a shared asset database, responsive UI, redesigned project gallery, featured-product taxonomy links, dynamic widgets, a catalogue lead form with workflow, and eWay payment integration. The new site made content management simpler for marketing, reduced maintenance and hosting costs, and drove measurable results: +25% visits, +21% users and +73% mobile users in 12 months, plus more online enquiries and smoother online payments that helped convert buyers.

Krost Business Furniture

Tyron Krost

Director