Case Study: Dubbo Regional Council achieves consistent branding and centralised content management with Elcom

Dubbo Regional Council - Customer Case Study

Dubbo Regional Council, which serves over 50,000 people across a large Central West region of NSW, needed to modernize several web properties. The main challenge was an outdated Dubbo City Regional Airport site with obsolete content and a poor user experience for travellers and content editors, while the Livestock Markets and Showground sites required a consistent, up‑to‑date look that aligned with the Council’s brand without a full redesign.

Elcom migrated all sites onto its platform, building the Airport as a multi‑site with its own URL (dubboairport.com.au) but a shared backend, and creating the Markets and Showground as branded sub‑sites under the main dubbo.nsw.gov.au domain. The project delivered new designs, mobile‑responsive templates, dynamic news widgets, taxonomy tagging, and training for staff, resulting in consistent branding, easier centralized content management, improved customer service and searchability, and cost efficiencies—followed by a later Drought Hub sub‑site.

Dubbo Regional Council