Case Study: United Airlines achieves more engaging leadership events and training with ELB Learning’s Training Arcade

United Airlines energizes a 175-person leadership dinner in 25 minutes with ELB Learning

United Airlines, one of the world's largest airlines, sought to energize its annual leadership recognition dinner, which had a traditional and repetitive format. The challenge was to create a more dynamic and interactive experience for over 175 attendees. To meet this challenge, they turned to ELB Learning and its gamification platform, The Training Arcade.

ELB Learning implemented a custom JEOPARDY! game using The Training Arcade, featuring fun, personal facts about the company's leaders. The game was played by all attendees simultaneously on their mobile phones during two intermissions, creating an energetic and competitive 25-minute break. The solution was a major success, becoming one of the most memorable parts of the evening and fostering personal connections among attendees. This positive reception has led United Airlines to consistently include games in their events and to use ELB Learning's platform to enhance engagement in their sales training programs.

United Airlines