ELB Learning
100 Case Studies
A ELB Learning Case Study
Modern Woodmen of America, a member-owned fraternal financial services organization, faced a challenge in training its widely dispersed sales force. They needed a consistent and efficient way to onboard financial representatives, ensuring they delivered key sales conversations that aligned with the company's unique brand and culture. Their previous process, which relied on YouTube for video submissions, was cumbersome and did not provide the data or structure needed to improve engagement and reduce a high attrition rate.
ELB Learning implemented its Rehearsal video-based coaching platform to streamline the onboarding process. The solution allowed learners to practice and record sales scenarios, receive feedback from mentors directly within the platform, and provided L&D managers with advanced analytics to track engagement. This resulted in a more flexible and effective program, fostering a greater sense of belonging and improving employee retention. With 375 users on the platform at any given time, Modern Woodmen of America saw significant improvements in presentation quality, mentor feedback efficiency, and overall training consistency.