Case Study: Michigan State University boosts learner engagement with ELB Learning game-based training

Michigan State University drives 2x higher engagement with ELB Learning

Michigan State University Advancement faced the challenge of modernizing the training and onboarding process for its team, particularly with new business policies and a CRM system. The onset of COVID-19 required a shift to a fully virtual, hybrid model that needed to be more engaging than their traditional instructor-led approach. They partnered with ELB Learning to incorporate game-based learning elements to boost engagement and motivation for remote learners.

Using ELB Learning's The Training Arcade® game-authoring tool and Arcades™ gamification platform, MSU created a dynamic virtual learning environment featuring microlearning games, animated characters, and structured learning journeys. This solution resulted in significantly higher engagement, with over 70% of participants repeating at least one game-based journey and some users completing journeys over 20 times. Engagement in the gamified journeys was twice as high as in the standard LMS, proving the effectiveness of the approach developed with ELB Learning.

Michigan State University (msu)