Case Study: Lundbeck boosts sales rep product knowledge and retention with ELB Learning’s Road to Gold game-based training

Lundbeck boosts sales meeting retention with ELB Learning’s 8-stop Road to Gold app

Lundbeck, a Danish international pharmaceutical company, wanted an engaging app to help its global salesforce gain proficiency in key product information before its national sales meeting and ensure the content was retained afterward. To meet this challenge, they partnered with ELB Learning.

ELB Learning created a custom game-based training application called "The Road to Gold" using their product, The Training Arcade®. This solution featured a Winter Village theme with modules that required reps to consume content and then play assessment games to proceed. The app's analytics dashboard allowed management to track completion and identify knowledge gaps. ELB Learning's solution successfully drove engagement and provided Lundbeck with the tools to measure performance and reinforce critical knowledge retention after the event.

Lundbeck