Case Study: Twitch drives ad sales with ELB Learning's gamified eLearning

How Twitch Used Gamified eLearning to Drive Ad Sales

Twitch, a live streaming platform, faced the challenge of creating an effective training course for Amazon sales representatives to sell advertising space. Their goal was to show the benefits of the Twitch platform, which required balancing fun, gamified elements with informative, professional content suitable for a global audience. They partnered with ELB Learning to develop a custom gamified eLearning solution.

ELB Learning developed three interactive modules with an upbeat, professional tone, avoiding culturally specific humor. The solution used functional fun to engage busy professionals and gauge learning, with the final objective being that sales agents could deliver a compelling 30-second elevator pitch for Twitch. The results were significant; following the course's rollout, advertiser investment on Twitch surged from $310 million in 2019 to $750 million in 2020, coinciding with massive platform growth.

Twitch

Gus Murad

Global Director, Sales Enablement