Case Study: Georgia State University improves sales training and competition results with ELB Learning's Rehearsal

Georgia State University students ramp faster with ELB Learning, with top competitor using Rehearsal winning the competition

Georgia State University, a school offering professional sales certification, faced challenges in delivering effective sales training due to the logistical obstacles of coordinating students, faculty coaches, and professional mentors across different schedules and locations. To prepare a team for a national sales competition, instructor Kent Jones turned to ELB Learning and its Rehearsal platform to overcome these time and distance barriers.

Using ELB Learning's Rehearsal platform, the university created a series of video-based sales scenarios for students to practice with remotely. Coaches could then asynchronously provide video feedback. This solution enabled students to ramp up their skills faster and receive more frequent, actionable coaching. The student who used Rehearsal the most performed the best in the competition, demonstrating the platform's direct positive impact on results.

Georgia State University