Case Study: Edmunds achieves 102% sales increase with ELB Learning’s Rehearsal

Edmunds - Customer Case Study

Edmunds, a major automotive research website, faced a challenge in effectively training its large, nationwide sales team. With regional directors having less time for in-person coaching, their initial web-based and virtual training lacked a practical, interactive component for sellers to practice and refine their pitches. They turned to vendor ELB Learning and implemented its Rehearsal video-based practice and coaching tool to address this gap.

ELB Learning's solution enabled salespeople to easily record and re-record practice videos for review. Regional directors acted as coaches, providing feedback through the platform. This process of practice and constructive coaching led to a significant and measurable impact: the group using Rehearsal achieved a 102% increase in sales for a specific product, far outperforming the groups that did not use the tool.

Edmunds

Don Schmidt

Sr. Director, Sales Effectiveness