Case Study: IT Cosmetics achieves 21% sales growth with ELB Learning's gamified LMS

A gamified Learning Management System used to educate and immerse sales associates

IT Cosmetics, a makeup and skincare brand under L'Oréal, wanted to implement a gamified Learning Management System (LMS) to fully immerse its global sales employees in the brand and its products. They sought a solution that would educate associates and celebrate the company's worldwide customer touch points.

ELB Learning addressed this by customizing its Motivate Cloud LMS to create a brand-specific learning journey featuring micro-modules, games, and tangible rewards. The solution included an interactive EDU manual and a community feature for collaboration, later expanding to include immersive VR experiences with CenarioVR. The program became IT Cosmetics' primary sales training tool, and over two years, the company achieved a 21% growth in sales, significantly outperforming the industry average of 3%.

IT Cosmetics