Case Study: 3M Health Care Business Group improves sales message consistency with ELB Learning’s Rehearsal platform

3M Health Care Business Group scales sales practice for 1,000+ reps with ELB Learning

The 3M Health Care Business Group needed to ensure its over 1,000 sales representatives could effectively deliver highly technical and clinical product messaging to medical professionals. This challenge was heightened by patent expirations that introduced new competition and a constantly changing hospital economic landscape. To address this, 3M partnered with ELB Learning to implement its Rehearsal video-based practice platform.

ELB Learning's Rehearsal platform provided a safe space for sales reps to practice and perfect their technical messaging through video-based scenarios and receive individualized coaching. This solution resulted in more accurate and consistent messaging delivery and gave leadership greater visibility into rep engagement and skills development. The asynchronous nature of the tool allowed 3M to effectively manage its large, global sales team and prepare for a shift from in-person to virtual training, enabling more role-play practice than was previously logistically possible.

3M Health Care Business Group