Case Study: Cincinnati Playhouse in The Park boosts customer throughput and cuts wait times with Elavon's Poynt Smart Terminal

Cincinnati Playhouse in The Park - Customer Case Study

Cincinnati Playhouse in The Park, a nationally renowned theater serving more than 190,000 visitors annually, struggled with slow payment processing during short, busy intermissions—making it nearly impossible to serve up to 800 patrons in a 15‑minute window and generating frequent customer service complaints. To solve this, the theater partnered with Elavon and adopted the Elavon Smart Terminal (Poynt Smart Terminal) to improve speed and efficiency at point of sale.

Elavon deployed the Poynt Smart Terminal, supporting chip and mag‑stripe cards, Apple Pay and Android Pay, multiple connectivity options, a built‑in printer, dual touchscreens and Elavon’s Safe‑T™ security features (encryption, tokenization, PCI compliance), enabling mobile, fast transactions. As a result, Cincinnati Playhouse in The Park significantly increased the number of customers served during intermissions, reduced wait times and labor costs, and improved overall customer satisfaction.

Cincinnati Playhouse in The Park