Case Study: The Guardian achieves real-time audience insight and scalable analytics with Elastic

The Guardian - Customer Case Study

The Guardian, a global news organization founded in 1821, needed a way to ensure its content reached 5 million daily readers and could be optimized in the minute‑by‑minute news cycle. Editors, journalists and developers required immediate visibility into how stories performed so they could present the right headlines and promotions at the right time.

The Guardian built Ophan on Elasticsearch, processing 40 million documents per day and enabling queries across 360 million documents with real‑time results for 500+ users. The system democratized analytics across the organization, improved headline and promotion decisions, increased page views and user engagement, and provided scalable tooling for diagnosing site performance.

The Guardian

Graham Tackley

Director of Architecture