Case Study: Kaidee achieves scalable, cost-effective search and simplified data access with Elastic

Kaidee Scaling search and simplifying access across an online marketplace

Kaidee is Thailand’s largest online marketplace for second-hand goods, with over 1.4 million live classified ads, about 650,000 daily visitors and some 40 million daily page views. Facing ambitious growth targets and a need to cut the high cost and operational complexity of a proprietary search appliance, Kaidee needed a more scalable, flexible search and analytics solution that could handle Thai-language queries.

Kaidee replaced the appliance with the Elastic Stack (Elasticsearch, Kibana and X-Pack) after a six-month benchmark, gaining scalable, cost-efficient full-text search that handles Thai well, plus simplified data access and visual analytics. The change delivered fast, accurate search results, easier capacity scaling, broader self-service analytics across the business, improved log visibility and security, and freed engineering time to focus on new products.

Kaidee

Mark Hollow

Chief Technology Officer