Case Study: EO Media Group achieves 145% increase in ad revenue and 43% more users with Elastic Site Search

Increasing Site Engagement with Powerful Search

EO Media Group, a private, family-owned publisher and printer with 11 newspapers across the Pacific Northwest, faced a critical challenge building a new ad marketplace on Capital Press that relied heavily on search. Existing solutions from vendors, WordPress, and plugins couldn’t scale to hundreds of thousands of searchable items or search body copy, and the team needed faceting and customizable query control to deliver relevant results.

They deployed Elastic Site Search Service in weeks and it worked out of the box, adding faceting and promoted listings that enabled a new revenue model and actionable dashboard insights. The results were strong: users +43%, sessions +17%, new users +46% and returning users +31%, ad revenue +145%, and a 175% increase in users viewing a second page—plus advertisers selling out and new opportunities uncovered (e.g., a high demand for “livestock” searches).

EO Media Group