Case Study: Humanz increases influencer campaign efficiency by 70% with Elastic

Humanz increases influencer campaign efficiency by 70% with Elastic

Humanz helps brands and influencers connect on paid marketing campaigns, but it needed a faster, more scalable way to analyze millions of influencer profiles and deliver accurate ROI reporting. The company turned to Elastic Enterprise Search on Elastic Cloud to support its AI-driven platform and keep up with rapid growth.

With Elastic, Humanz now processes around 3 million influencer profiles a day, stores 10TB of data, and provides real-time campaign reporting and highly detailed audience analysis. The implementation helped Humanz cut time to market by up to 70%, improve client service, and support major results such as a 400% ROI increase for one brand and over $50 million in influencer-driven sales.

Humanz

Eliran Moyal

Chief Technology Officer and Co-Founder