Case Study: Bankwest achieves cultural change and increased digital customer engagement with Elastic

How Adopting Elastic at Bankwest was a Catalyst for Cultural Change

Bankwest faced rapid digital disruption as customers moved away from monthly in-store and internet interactions toward daily mobile and wearable use, creating far more touchpoints while revenue per interaction declined. That shift from a Product Economy to an Experience Economy forced the bank to rethink priorities and respond to an always-on, interconnected customer landscape.

Adopting the Elastic platform became a catalyst for cultural change at Bankwest, enabling the organisation to harness higher volumes of customer interactions with improved real-time insight and faster decision-making. The change positioned the bank to capture the increased opportunity presented by rising customer engagement and to evolve its products and experiences for the Experience Economy.

Bankwest

Rob Crowley

Technical Product Owner