Case Study: HappyFresh achieves 10x traffic scalability and 2x faster search with Elastic App Search on Elastic Cloud

HappyFresh scales with COVID-19 shopping surge, handles jump in ecommerce traffic with App Search on Elastic Cloud

HappyFresh, the leading grocery delivery platform in Indonesia, Malaysia, and Thailand, was struggling with slow and unreliable search on its web and mobile apps that caused shoppers to abandon purchases. The problem—search results that were slow to appear or failed to render—threatened scalability just as online demand began to surge during the early COVID-19 pandemic.

HappyFresh replaced its legacy search with Elastic App Search on Elastic Cloud (live February 2020), using regional storage, easy relevance tuning, and a simple dashboard for non‑technical staff. The switch enabled rapid scaling and customization, handled a 10x jump in web traffic and 3x increase in search traffic, cut search latency by half, and delivered higher conversion rates, increased revenue, and improved site reliability.

HappyFresh

Fajar Budiprasetyo

Chief Technology Officer