Case Study: Green Man Gaming achieves game-changing real-time insights and personalized marketing with Elastic

Green Man Gaming Leveling Up the Video Game Industry

Green Man Gaming is an online games retailer and social network serving over a million gamers with 6,000+ titles from 400 publishers. After acquiring Playfire, the company faced the challenge of combining five years of eCommerce purchase data with massive, differently structured in‑game play data — datasets that overwhelmed their CouchDB setup and made ad‑hoc analysis and visual reporting slow or impossible.

By adopting the Elastic Stack (Elasticsearch, Kibana, Logstash) to index orders, gameplay, logs and customer data, Green Man Gaming built real‑time dashboards and searchable indexes that turned raw data into actionable insight. The result: problems diagnosed in seconds, marketing campaign tracking and segmentation in real time, campaign production cut from weeks to hours, development time reduced threefold with Elastic support, and more targeted promotions and publisher co‑marketing driven by rich player behavior data.

Green Man Gaming

Kris Bandurski

EVP of Engineering