Case Study: Globo achieves 100 ms search responses and 8% conversion lift with Elastic (Elasticsearch)

Globo Delivering the news, entertainment, and sports content Brazilians want

Globo.com, the web portal of Brazil’s largest media group, serves 25 million unique users daily who search millions of videos, photos, and articles. The company struggled with a legacy search platform that caused downtime, slow or empty results, and an inability to scale for peaks in traffic while keeping response times under the 200 ms threshold required for a good user experience.

Globo.com migrated to Elasticsearch to deliver real-time, schema-free search across a 100 GB index, handling up to 180 requests per second (about 2 million searches per day) with average query times near 100 ms. The new solution eliminated downtime, added fuzzy queries to avoid zero-result searches, gave development teams greater flexibility, and increased conversions by 8%.

Globo

Luiz Guilherme Pais dos Santos

Software Engineer