Case Study: Baba Entertainment achieves faster issue response and 15% sales growth with Elastic

Global Online Gaming Company increases sales by 15% using customer response data delivered by Elastic

Baba Entertainment, a fast-growing online gaming company, needed a cost-effective way to monitor game performance, marketing, and sales as it scaled. The team turned to Elastic, using Elastic Enterprise Search and later Elastic Cloud, to gain better visibility into system behavior, game economics, and customer data across its web and mobile games.

With Elastic, Baba Entertainment built custom dashboards for error logs, A/B testing, RTP monitoring, and support diagnostics, helping teams act on issues in real time. The results were significant: Elastic and its dashboards made issue response 90% faster, improved response time to errors by 90%, and helped increase sales by 15% in one test, supporting the company’s continued growth.

Baba Entertainment

Avi Frankel

Chief Technology Officer and Co-Founder