Case Study: Engadget achieves an 18% increase in search-driven pageviews and better search control with Elastic Site Search (Elastic)

Engadget Fixing an Out-of-Control Search Experience

Engadget, a technology news site founded in 2004 and now part of the Oath family with about 1 million daily visitors and 150+ articles published weekly, was struggling with a fragmented, out-of-control site search. Their previous provider couldn’t unify content across multiple backends, nor give editors control over relevance and freshness, leaving search results inaccurate and hard to manage.

By adopting Elastic Site Search Service, Engadget used a web crawler to index site HTML (avoiding duplicate content and direct DB integration), achieved immediate indexing of new articles, and gained a drag-and-drop dashboard to control results without engineering. The change drove an 18% lift in pageviews from search, increased average time on site, and provided actionable search analytics that now inform editorial strategy.

Engadget

Jose Del Corral

Product Lead