Case Study: DC Thomson boosts page views and personalizes digital news with Elastic

DC Thomson boosts page views by 40% with Elastic

DC Thomson, a leading UK media organization, faced challenges with personalizing and monetizing its digital news experience while dealing with technical and scalability issues from its previous Solr-based search. The vendor, Elastic, provided a solution using its Elasticsearch product to address these difficulties with handling massive data sets.

By switching to Elasticsearch from Solr, Elastic enabled DC Thomson to implement features like related articles, which significantly improved user engagement. This solution delivered a 40% increase in page views, a decreased bounce rate, and a smoother user experience, all of which were crucial for monetizing their sites with paywalls. Elastic's technology provided the foundation for DC Thomson to deliver personalized, real-time content to its subscribers.

DC Thomson