Case Study: CreatorIQ achieves fast, scalable influencer discovery with Elastic

CreatorIQ Powering the search for social media influencers with Elasticsearch

CreatorIQ is a SaaS marketing platform that helps brands discover the right social media influencers from over 25 million accounts and billions of data points. They needed fast, relevant, full‑text search that went beyond vanity metrics, but early versions of Discovery relied on a SQL backend and an old Elasticsearch deployment, which was slow to scale and expensive for a small engineering team to manage.

CreatorIQ moved to the Elasticsearch Service on Elastic Cloud, gaining built‑in machine learning, security, and responsive Elastic support that resolved outages, simplified reindexing, and helped set up a proper staging environment. After upgrading to a Gold subscription for guaranteed resources and SLAs, they achieved faster, more reliable influencer search, freed engineering time to focus on product innovation, and positioned Discovery to scale while exploring additional Elastic tools like APM and App Search.

CreatorIQ

Henry Pray

Product Manager