Case Study: CBC/Radio-Canada achieves unified bilingual music search and dynamic personalized playlists with Elastic

CBC/Radio-Canada - Customer Case Study

CBC/Radio‑Canada, Canada’s national public broadcaster, redesigned its online music offerings in 2016 to create a unified experience across its French and English services (icimusique.ca and cbcmusic.ca). The challenge was to merge editorial and music content managed by different teams into a seamless, bilingual user journey while preserving site-specific content and workflows.

The solution used the Elastic Stack to power cross‑site, cross‑language search and a “DJ” module that builds dynamic, on‑the‑fly playlists personalized per user. CBC/Radio‑Canada engaged Elastic’s 4‑day best practices and architecture consulting, which helped the team implement scalable designs and gain deep, practical knowledge from their consultant. The outcome: bilingual search results, dynamic playlists, smoother production readiness, and a team better equipped to support future growth.

CBC/Radio-Canada

Martin Delisle

Senior Director of Digital Development - Digital Media