Case Study: BulbAmerica achieves 4x higher conversions and 12% more customer spend with Elastic Site Search

BulbAmerica Powering the search for increased revenue

BulbAmerica, the largest U.S. ecommerce retailer for light bulbs and fixtures with over 50,000 SKUs and 250,000 customers, struggled to deliver fast, relevant on-site search across multiple platform changes. Implementations historically required weeks of development and manual data curation, so after moving to Shopify they needed a search solution that was quick to deploy, integrated with their catalog, and easy for non-technical staff to manage.

They implemented Elastic Site Search, gaining real-time indexing, simple setup, and custom result ranking tied to their Shopify catalog. Search became faster and more relevant, and BulbAmerica used built-in controls to promote high-margin items and handle no-result queries. The result: users who started with site search were 4.6× more likely to convert and spent about 12.3% more per order, prompting UI changes that further elevated search prominence.

BulbAmerica