Case Study: BMW Group achieves multi-channel vehicle distribution and enhanced customer buying experience with Elastic

BMW picks Elastic to drive new marketing and sales strategies

BMW Group faced a fragmented-data challenge: vehicle stock, production, goods management, marketing, and product-information systems kept inventory scattered, forcing dealers and sales teams into manual publish workflows and blocking a true multi-channel distribution strategy. The company needed a centralized repository and search layer to make up-to-date vehicle inventory available across markets and channels.

BMW IT built a central Vehicle Search Service powered by Elasticsearch, indexing millions of vehicles with weighted similarity search, geographic filtering, and cross-cluster replication for low-latency global access, while Kibana provides monitoring and data-quality dashboards. The result: sales reps can sell and configure vehicles remotely, give virtual tours, move partner sales largely online, improve data quality and performance, and deliver a better customer buying experience that drives global revenue.

BMW

Andreas Schaller

Group IT Solution Architect