Case Study: BAI Communications achieves real-time analytics and data-driven ad revenue with Elastic

BAI Communications Powering the Search for Real-Time Business Analytics and Data-Driven Sales & Marketing Campaigns

BAI Communications builds and operates connectivity for transit systems worldwide, providing free Wi‑Fi to millions of commuters and monetising that reach through advertising. The company lacked real‑time analytics to prove audience size and behaviour to advertisers — sales relied on static spreadsheets and developer‑run queries that could take 28 hours to a week — and IT needed a fast, non‑intrusive solution to monitor a network where average sessions last under two minutes.

BAI deployed the Elastic Stack (Elasticsearch, Kibana, Logstash, Beats) with Machine Learning and Alerting, giving sales direct access to interactive dashboards and IT real‑time anomaly detection. The result: instant, location‑specific insights for advertisers, faster issue detection, and expanded data retention (12 → 16 months) after upgrading to 6.x at no extra infrastructure cost. The platform now supports ~500,000 Wi‑Fi sessions a day, enables instant reporting that saves hours of admin work, and drives new revenue by better targeting advertising.

BAI Communications

Jeremy Foran

Technology Specialist