Case Study: Autopilot achieves real-time campaign insights and faster product innovation with Elastic

Autopilot Powering the Search for Insights

Autopilot is a marketing automation platform that helps companies design and run personalized customer journeys and at scale processes tens of millions of events a day. Faced with fragmented, static reporting and a need for scalable logging and real‑time time‑series analytics, the company needed a way to aggregate events, measure campaign performance, and troubleshoot system issues without adding heavy maintenance overhead.

Autopilot deployed the Elastic Stack (Elasticsearch, Logstash, Kibana, X‑Pack) on Elastic Cloud to build Insights—an analytics product developed in six months—then refactored queries for proper attribution with Elastic’s support. The result: fast, real‑time campaign analytics and improved monitoring that became a core selling point, reduced developer maintenance, and immediate operational visibility for customers and engineers alike.

Autopilot

Christopher Giffard

Senior Software Engineer