Case Study: Asian Food Network achieves doubled advertising revenue and 4x user engagement with Elastic Site Search (Elastic)

Asian Food Network leverages Elastic Site Search to double website ad revenue

Asian Food Network, a Singapore-based Discovery-owned TV network and global destination for Asian food lovers, faced a dated, slow website with limited search that made content hard to find and deterred advertisers and readers. The poor search experience created technical maintenance burdens and blocked the site’s move beyond recipes to richer articles, video and localized content.

In a three-month rollout, the network implemented Elastic Site Search—bringing advanced relevance (phrase matching, spelling correction, synonyms, image results), easy integration with legacy systems, local support, and built-in analytics. The upgrade doubled advertising revenue by attracting new advertisers, boosted monthly active users and content searches 4x, and increased time on site for search users by 144%, while improving editorial agility and team morale.

Asian Food Network

Anna Pak

General Manager of Discovery