Case Study: Asana achieves faster, more accurate self-service search with Elastic Site Search

Asana Powering the Search for a Faster and More Accurate Search Experience

Asana, the SaaS project-management and collaboration platform, needed to scale customer support without expanding its team. Although it had a detailed product guide and documentation center, users struggled to find relevant content and Google Analytics didn’t provide accessible, actionable search insights for the broader team.

By implementing Elastic Site Search, Asana delivered faster, more accurate search that increased self-service and made the Guide preferable to contacting support. Built-in analytics and user-friendly dashboards surface no-result queries and top searches, enabling the team to create missing content or reorder results, share weekly insights across operations, and uncover new product-use behaviors.

Asana

Ryan Pittington

User Operations Lead