Case Study: The North Face achieves print-free B2B merchandising with Elastic Suite

The North Face cuts B2B sales and marketing costs by 35% with Elastic Suite

The North Face faced the challenge of modernizing its outdated wholesale buying process, which relied on printed catalogs and workbooks. It needed to improve retailer collaboration and efficiency while supporting its sustainability goals. The company partnered with Elastic Suite to transition to a digital merchandising platform.

Elastic Suite implemented an interactive digital buying experience that replaced all printed materials. The solution provided real-time product information, assortment tools, and collaboration features for retailers. This resulted in full retailer adoption, a one-month reduction in time-to-market each season, and a 35% reduction in B2B sales and marketing costs, while significantly advancing The North Face's sustainability initiatives.

The North Face