Case Study: Roark achieves retailer-led B2B wholesale growth with Elastic Suite

Roark drives 100% of wholesale pre-book orders through Elastic Suite

Roark, an adventure and travel-inspired apparel brand, faced the challenge of evolving its wholesale operation to make ordering easier for its retail partners. Their goal was to implement a system that retailers already used and trusted to reduce friction in the buying process. They chose Elastic Suite as their core B2B platform to centralize their digital wholesale strategy.

By implementing Elastic Suite, Roark streamlined its pre-book process, nearly achieving 100% of wholesale pre-book orders through the platform by Fall and Holiday 2026. This retailer-driven decision led to strong adoption, improved efficiency, and empowered their network of rep agencies. As a result, Roark achieved its 2025 planned growth targets, with wholesale driving the highest percent gains and fueling long-term success.

Roark