Case Study: Lems achieves rapid wholesale growth with Elastic Suite

Lems grows wholesale GMV 439% in 6 months with Elastic Suite

Lems, a footwear brand, faced the challenge of expanding its successful direct-to-consumer (DTC) business into a full-scale wholesale operation. Their existing Shopify platform was ideal for DTC but lacked the native B2B capabilities needed for wholesale, such as retailer-specific pricing and streamlined ordering. To support this growth without replacing its DTC foundation, Lems turned to the vendor Elastic Suite and utilized its Shopify Connector product.

The solution implemented by Elastic Suite involved connecting Lems' Shopify store to a dedicated Elastic Suite B2B platform. This integration automatically synced products, inventory, pricing, and orders, allowing Lems to manage both sales channels seamlessly. As a result, Lems' wholesale gross merchandise value (GMV) grew by 439% in just six months, with reorders from existing retailers accounting for 68% of total GMV. The implementation also led to a surge in pre-orders and a more than doubling of the average order size, demonstrating strong retailer confidence and rapid expansion facilitated by Elastic Suite.

Lems