Case Study: Pella Windows & Doors achieves faster, simpler digital D2C commerce with Elastic Path

Pella Windows & Doors - Customer Case Study

Pella Windows & Doors wanted to launch the first digital direct-to-consumer buying experience for highly customized windows and doors, but its legacy commerce stack couldn’t handle the massive product complexity, real-time pricing, or the risk of SKU explosion. The company turned to Elastic Path for a flexible commerce platform to simplify a purchase process that had previously required around 50 questions and made online buying feel nearly impossible.

Elastic Path implemented an API-first, composable solution centered on Product Experience Manager and flexible cart capabilities, with integrations such as Algolia and PayPal. The result was a live experience in just five months, a 7X faster quote-generation process, 40% lower cart abandonment, a 66% reduction in configuration questions, and page performance nearly 400% faster than the Google benchmark; conversion also rose by more than 15% after the PayPal integration.

Pella Windows & Doors

Rebecca Hicks

Senior Manager of Digital Experience