Case Study: Norgren achieves global commerce expansion with Elastic Path

Norgren - Customer Case Study

Norgren (IMI Norgren) needed to expand digital commerce across dozens of countries while improving customer experience, but its aging self-hosted platform caused costly release risk, manual work, and slow international rollout. The company also struggled with complex B2B requirements such as multi-currency payments, local pricing, ERP integration, and different experiences for direct customers and resale partners, so it turned to Elastic Path and its Composable Commerce platform.

Elastic Path implemented a flexible, composable commerce architecture and Elastic Path Payments, starting with a low-risk MVP in Ireland before scaling globally. The rollout enabled Norgren to support commerce across multiple regions and currencies, manage thousands of products, and reduce manual data entry for customer service teams; the business has since grown GMV by 100%, and the improved experience has boosted conversions and revenue.

Norgren