Case Study: Motability Operations achieves fast, high-conversion B2B and D2C commerce with Elastic Path

Motability Operations processes £4 billion in transactions per year with Elastic Path

Motability Operations, a UK car leasing company for disabled individuals, faced the unique challenge of handling intense, fast-paced online sales of hundreds of thousands of vehicles annually. Their platform needed to be extremely robust to manage surge moments where hundreds of dealers would simultaneously attempt to purchase the same cars, requiring absolute reliability and speed to maximize conversion and revenue. They turned to Elastic Path for a composable commerce solution to serve as their core eCommerce engine.

By implementing Elastic Path's composable commerce platform, Motability Operations gained the flexibility to integrate best-of-breed components for pricing, payments, inventory, and logistics. The Elastic Path solution created a rapid, "bomb-proof" purchasing experience where dealers can buy a car in two clicks. This resulted in a dealer purchasing two cars in just one second, £4 billion in annual transactions, and an average purchase conversion rate of over 95%, leading the industry and surpassing revenue goals.

Motability Operations